Local health commissioners, NHS East Lancashire Clinical Commissioning Group (CCG) and NHS Blackburn with Darwen CCG, are supporting Public Health England’s latest campaign Sugar Swaps, part of the national Change4Life programme.
The campaign, which launched at the beginning of January, aims to encourage families to cut back on sugar in their diet by making a small swap to their everyday food and drink.
Dr Chris Clayton, Clinical Chief Officer at NHS Blackburn with Darwen CCG, said: “Being overweight carries many health risks such as diabetes, stroke and heart disease. It can also shorten life expectancy. Just by losing and maintaining 10 percent of your bodyweight can gain you an extra 2 years of life if you have diabetes and are obese (have Body Mass Index greater than 30). I back the campaign because the Change4Life programme aims to improve those health behaviours, such as poor diet and lack of physical activity, which can lead to obesity, particularly in children.”
The Sugar Swaps campaign is being particularly targeted at families with children aged between 5 and 11 years old. They are being asked to sign up to Change4Life online and choose a sugar swap they are going to make for a month. This could be as simple as swapping a sugary drink for a sugar-free one or swapping a sugary cereal for a plain one, for example corn flakes rather than Frosties.
Dr Mike Ions, Chief Clinical Officer at NHS East Lancashire CCG, added: “We all eat too much sugar, but the problem with that is an excess of sugar leads to unwanted calories and a build-up of fat which can lead to obesity and an increased risk of life threatening conditions such as heart disease and cancer.
“Let’s all make a New Year’s Resolution and cut back on unnecessary sugar and join the 27,000 people who have already chosen their swap.”
To sign up for the Sugar Swaps campaign, where you will receive a fantastic free pack of goodies including money off vouchers, go online to https://sugarswaps.change4life.co.uk/ and sign up today.