Health and care partners across Pennine Lancashire recognise there is a need to act now to support those who are most vulnerable and most at risk in our communities during this winter period and as the pandemic remains a challenge to our daily lives.
Everyone in Lancashire and South Cumbria should expect to have good quality of life and access to high quality healthcare, regardless of their race, ethnicity, age, gender, sexuality or socio-economic status. However, Covid-19 has amplified the stark health inequalities that persist in our society.
Health inequalities are unfair and avoidable differences in health across our 1.8 million population, and between different groups within society.
Health inequalities arise because of the conditions in which we are born, grow, live, work and age.
These conditions influence our opportunities for good health, and how we think, feel and act, and this shapes our mental health, physical health and wellbeing. Health and care organisations are committing to a marketing campaign as a partnership to encourage people to prepare themselves for this winter and help support their friends, family and loved ones.
Over the coming weeks the partnership aims to support those who are vulnerable in our communities how to protect themselves against the Covid-19 virus, flu and take action to manage their health and wellbeing.
This activity is being led by Healthier Lancashire and South Cumbria but delivered locally in each area. For us this is Pennine Lancashire which comprises BwD and East Lancashire Borough Council areas.
We already have good partnership working here, and we already benefit from good understanding and strong links with our communities.
The vulnerable groups we aim to support include; people who are overweight, people with respiratory conditions, people who have diabetes, older adults, from Black, Asian and Minority Ethnic (BAME) backgrounds and people with learning disabilities.
Download the images for the ‘Let’s do it for’ campaign