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<span class="caps">NHS</span> Blackburn with Darwen <span class="caps">CCG</span> supports national ‘The earlier, the better’ campaign

NHS Blackburn with Darwen CCG supports national ‘The earlier, the better’ campaign

NHS Blackburn with Darwen Clinical Commissioning Group (CCG) is supporting a national health campaign that encourages people to seek help as early as possible if they are feeling unwell.

The earlier, the better’ campaign is an online, radio and poster campaign from NHS England that targets the elderly and their families, carers or friends, and encourages  them to seek the advice of pharmacists as soon as they start to feel unwell.

The campaign aims to help reduce the number of people who use urgent and emergency care services, when their illnesses could have been more effectively treated earlier through self-care or with the help of community pharmacy services.

Dr Zaki Patel, GP Executive at NHS Blackburn with Darwen CCG, said: “It is important that people get advice from their local pharmacist as soon as they start to feel unwell. Identifying symptoms early and treating them before they develop can help to reduce the pressure on urgent and emergency services, later on.

The winter months provide a busy time for A&E services, with people more likely to fall in icy conditions or have respiratory problems caused by the cold weather. Minor injuries and ailments can put further strain on these services. People can treat most minor injuries and ailments themselves, or visit their pharmacy who are well equipped to help.”

Information is available on the NHS non-emergency helpline 111 or on the NHS website, www.nhs.uk, where people can find out more about dealing with their symptoms.

The new campaign suggests the following advice:

For the elderly

  • If you’re feeling under the weather, get help as soon as possible. See your local pharmacist or get advice from www.nhs.uk/asap
  • Speak to your friends, family or carer if you are feeling under the weather. They can help you to get advice from your local pharmacist or from www.nhs.uk/asap.
  • If you have a bad cough, trouble breathing, a cold or sore throat, tell your friends, family or carer before it gets worse. ‘
  • Getting advice from your local pharmacist or by visiting www.nhs.uk/asap early may help prevent your bad cough, trouble breathing, cold, or sore throat from getting worse. ‘
  • Local pharmacists provide expert advice to help you manage your long-term condition or can even help you if you have a bad cough, trouble breathing, a cold or sore throat. They have longer opening hours than GP practices, and most have a private consultation area. They’ll also tell you if they think you should see a doctor.

For friends, family and carers

  • If you are visiting or caring for an elderly relative or friend who is unwell, get advice from www.nhs.uk/asap or see your local pharmacist to help manage their care. ‘
  • If you know of an elderly relative or friend who has a bad cough, trouble breathing, a cold or sore throat, get advice from www.nhs.uk/asap or see your local pharmacist before it gets worse.
  • If you’re feeling under the weather, get help as soon as possible. Get advice from www.nhs.uk/asap or see your local pharmacist.
  • Local pharmacists provide expert advice to help you manage your long-term condition or can even help you if you have a bad cough, trouble breathing, a cold or sore throat. They have longer opening hours than GP practices, and most have a private consultation area. They’ll also tell you if they think you should see a doctor.